Customer reactivation for Home Service Pros | Ground Crew
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From The Response System

Customer reactivation

Your past customers sorted by what they had done and how long it's been, then contacted when it makes sense.

The problem
The problem, in plain English

Every home-service company has a list of past customers. Without outreach, they call only when something breaks, or when another contractor reaches them first.

What the system does
Customer Reactivation

Your past customers loaded in and sorted by what they had done and how long it's been, then contacted when it makes sense: AC customers in spring, water heaters at the eight-year mark.

What it does
Why it matters
Why it matters

Customer Reactivation: You already paid to acquire every one of these people.

Your customer list turns into a schedule instead of a filing cabinet.

Bring past customers back at the right time

Past customers are sorted by what they had done and when, then contacted when it makes sense. Replies land with your team.

  1. Automatic:
    Hi Jamie, it's Demo Home Services. We installed your water heater eight years ago. Would you like us to schedule a check-up? Reply STOP to opt out.
    Automatic · sent at the eight-year mark
  2. Customer:
    Yes, sometime next week.
  3. Your team:
    Great, this is Sarah. I have Tuesday 9–11 AM or Thursday 1–3 PM. Which works better?
    Your team · Sarah, from the shared inbox
The Response SystemIllustrative example. Not a real customer or conversation.
Where people stay in charge

Outreach is sorted by what customers had done and when. Replies go to your team, and opt-outs are honored.

From The Response System

Customer Reactivation: On its own: $149/month

Or included in The Response System at $499/month + $1,000 setup

Common questions

Run a Systems Check

In fifteen minutes, we'll identify where follow-up breaks down and tell you whether it should be automated, clarified, or left with a person.

Run a Systems Check