We have lived on the operating side of the decisions we help companies make.
Nick and Lindsey have both run businesses and led people. They know a process has to survive busy days, handoffs, changing employees, and customer pressure, not just look good in a demo.
Nick Kitchen
Co-founder and COO
A retired airline pilot who specialized in systems and processes for more than 20 years, and a business owner who has carried payroll, hiring and dropped follow-up himself. He builds every Ground Crew system.
Lindsey
Co-founder and CEO
A B2B sales leader (Thomson Reuters, Dentsply) and former UPS Store franchise owner who knows exactly where revenue leaks: the unreturned call, the quiet estimate, the handoff nobody owns. Degree in leadership.
Core operating principles
We select tools based on your business constraints, response speed, estimate approval, review volume, never to show off software features.
Buying software is easy. Having an accountable crew build it, test it, and keep it working after launch is the other half.
Automation handles repeatable work. Emergencies, and anything the system can't handle, go to a person on your team on rules you set.
Find the first system worth fixing.
In fifteen minutes, we will identify where follow-up breaks down and tell you whether it should be automated, clarified, or left with a person.