Pricing for Home Service Lead Systems | Ground Crew
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Three managed plans

Three plans. Each contains the one before it.

There's no checkout. Every plan starts with a conversation, so it's set up around how your company works.

Google & Reviews

For the company whose competitor has sixty reviews and they have eleven.

$149/month

$200 setup

Comparison value $298/month

Saving $149/month

Talk to us about Google & Reviews
  • Your Google Business Profile kept accurate: hours, services, the area you cover
  • Every Google review gets a reply
  • Replies to ordinary 4- and 5-star reviews post automatically once your account has completed launch review and you have signed off
  • Replies to 3-star and below are written for you and held until you approve them
  • Your live Google reviews displayed on your website

The Response System

For the company that misses half its calls and has a customer list it has never worked.

$499/month

$1,000 setup

Comparison value $1,043/month

Saving $544/month

Talk to us about The Response System
Included from Google & Reviews
  • Your Google Business Profile kept accurate: hours, services, the area you cover
  • Every Google review gets a reply
  • Replies to ordinary 4- and 5-star reviews post automatically once your account has completed launch review and you have signed off
  • Replies to 3-star and below are written for you and held until you approve them
  • Your live Google reviews displayed on your website
Plus:
  • A missed call sends a text back within seconds
  • Every new lead (web form, Google, chat) gets an answer immediately
  • A web chat window on your site that captures the phone number
  • A reminder before every appointment
  • A review request after every completed job
  • Your past-customer list worked every month
  • Calls, texts and web chat in one inbox your whole team can use
  • Every conversation saved against the customer who had it

The Front Office

For the company about to hire someone to answer phones, or that already has.

$1,299/month

$2,000 setup

Comparison value $2,337/month

Saving $1,038/month

Talk to us about The Front Office
Included from Google & Reviews
  • Your Google Business Profile kept accurate: hours, services, the area you cover
  • Every Google review gets a reply
  • Replies to ordinary 4- and 5-star reviews post automatically once your account has completed launch review and you have signed off
  • Replies to 3-star and below are written for you and held until you approve them
  • Your live Google reviews displayed on your website
Included from The Response System
  • A missed call sends a text back within seconds
  • Every new lead (web form, Google, chat) gets an answer immediately
  • A web chat window on your site that captures the phone number
  • A reminder before every appointment
  • A review request after every completed job
  • Your past-customer list worked every month
  • Calls, texts and web chat in one inbox your whole team can use
  • Every conversation saved against the customer who had it
Plus:
  • Your phone answered after three rings: nights, weekends, holidays
  • Callers get real answers: your hours, your pricing, what you do, where you go
  • An emergency is handed straight to a person
  • Texts and web chat answered the same way, from the same information
  • Estimates followed up until you get a yes or a no
  • Contracts signed on a phone, no printer, no scanner
  • Invoices and payment links sent for you
  • Your whole setup reviewed and adjusted every month

Service values show what a plan contains and what it compares to.

Every service, priced on its own

Each service can be ordered by itself. A plan costs less than the same services bought separately.

Google Profile ManagementYour Google Business Profile kept accurate and current: hours, services, service area, categories.$149/moGoogle & Reviews
Review RepliesEvery Google review gets a reply drafted in your voice. Replies to 3-star and below are held for you to read and approve before they go public. Replies to ordinary 4- and 5-star reviews post on their own after a short delay, but only once your account has completed launch review and you've signed off. Until then, every reply waits for approval. Covers up to 20 reviews a month.$149/moGoogle & Reviews
Missed-Call RecoveryA text goes out from your number within about five seconds of any unanswered call.$149/moThe Response System
New-Lead ResponseEvery lead from the web gets a text and an email inside sixty seconds, day or night, using their name and what they asked about: website forms, Google Business messages, ad leads, and a chat bubble installed on your existing site.$249/moThe Response System
Appointment ProtectionFour automatic touches on every booked job: confirmation with an add-to-calendar link, day-before reminder, morning-of, and on the way.$99/moThe Response System
Review RequestsThe same neutral ask goes to every customer a couple of hours after every completed job, with a direct link to your Google page.$99/moThe Response System
Customer ReactivationYour past customers loaded in and sorted by what they had done and how long it's been, then contacted when it makes sense: AC customers in spring, water heaters at the eight-year mark.$149/moThe Response System
AI Text & Chat AnsweringAn assistant that knows your service area, your hours, what you do and don't work on, and roughly what things cost, answering texts and web chat in your voice.$199/moThe Front Office
AI Phone AnsweringCalls you can't get to are answered by an assistant that talks: it asks what's going on, gets the address, checks your calendar, and books the appointment.$699/moThe Front Office
Estimate Follow-UpEvery open quote goes on a board, then gets a scheduled sequence on day 1, 3, 7, 14 and 30 that stops the instant they reply or you mark it won or lost.$149/moThe Front Office
Digital Contracts & SignaturesSend an estimate or an agreement by text. They tap, read it, and sign on their phone.$49/moThe Front Office
Invoicing & Payment LinksInvoice from the same system that holds the conversation and the job, with a payment link attached. Card or ACH, marked paid on its own.$49/moThe Front Office
Monthly System OptimizationOne working session a month against your real numbers, and one bounded change made to the system.$149/moThe Front Office

Single services carry a one-time setup, quoted for your shop.

What each plan contains

Tap any service to see what it does, why it matters, and the benefit. A check means the plan includes it.

Getting found
Answering
Closing the work
Getting more work
Keeping it working

Included in every plan

Your own system, configured for your company, not a login to shared software
Unlimited users at no extra charge; everyone in the office and every truck can be on it
A mobile app for iPhone and Android
Your contacts, your conversation history and your phone number remain yours
Included support and change requests each month, in the amount stated on your Service Order

Usage

Texts, call minutes, emails and your system phone number aren't included in any plan price. They're billed on what you actually use, against a prepaid balance that tops itself up, with every charge itemised in your account.

There's no monthly allowance to run out of and no overage penalty.

Add-ons

Ordered alongside a plan. Individual services aren't sold on their own.

Website Build & Care

For a site that's eight years old, or one that doesn't exist yet.

$100/month + $1,500 build
  • Built, hosted, secured and backed up
  • Two content updates a month
  • Every form on it feeds your inbox

A website is never included in a plan. It's an add-on at every level.

Campaign Landing Page

A single page built for one campaign or one offer.

$750–$1,500, quoted per page
  • One page for one offer and one audience, with the form wired straight into your inbox

Anything outside the standard build, such as Jobber bridges, HubSpot or Yardbook work, instant-quoting systems or bespoke reporting, sits outside the plans and is quoted separately.

Terms, in plain language

The Master Services Agreement governs. This is a plain-language summary.

Initial term

Every plan and add-on starts with a three-month initial term, then renews month to month.

Cancelling

After the initial term, either side can end a Service Order with 30 days' written notice, effective at the end of that month.

Early termination

Cancelling during the initial term carries an early termination fee equal to 50% of the recurring fees left in that term. Usage already incurred is still payable.

Setup fees

Setup fees are one-time, due before work begins, and non-refundable once work has started.

Your data

For 30 days after the agreement ends, on written request with the account current, you get an export of your contacts, conversation history and content.

Price changes

Recurring fees can change on 30 days' written notice, effective at the next renewal. If you don't accept a change, you can terminate.

Results

Fees are for the work performed and the systems delivered. They aren't tied to results, and Ground Crew doesn't promise a number of leads, jobs or revenue.

Questions about pricing and plans

Not sure which plan fits your operation?

Run a Systems Check. We'll look at your calls, leads, and estimates and tell you where to start.

Run a Systems Check